Dan Ariely is a well known and published MIT and Duke professor of psychology and behavioral economics. You may have seem him on the internet - his TED Talk presentations on these subjects have been watched over 7.8 million times! 

Watch his mind-opening 2011 TED Talk on self control, reward substitution, and pre-commitment, in the video below.

On top of his impressive TED Talks, Ariely also has a notable academic and education career, including a PhD in cognitive psychology and ten years experience teaching behavioral economics at MIT. His work is carefully studied here at Kitchen Safe, and it has helped shape our current and future products. 

His TED Talks are as funny and engaging as they are brilliant - give this one a play and learn how your brain makes decisions when it comes to self control.